Ethical Shopper

Ethical Shopper

Shama Sukul Lee

Shama is the founder of Ethiclee. An experienced software programmer and digital product expert, she led such projects as the award-winning re-launch both for desktop and mobile, and the responsive design digital subscriptions website - a NZ first at launch. She has also worked on rich internet applications in the GIS and business intelligence space. Shama felt unfulfilled despite her professional success and this eventually led her to launch Ethiclee. Being an ethical consumer herself for many years now, she deeply understands her customers and is driven primarily by her love for animals and nature, and her desire to make a tangible difference. Shama designed and built the Ethiclee e-commerce shopping sites with a focus on clean, information-rich yet easy-to-use and beautiful customer experience.  




Hayden Lee

Hayden is Ethiclee's Strategic Advisor. He is a seasoned industry professional in Digital Advertising Technology and is known to run the best Ad Ops team in the industry. His previous role was the Head of Advertising Strategy & Operations for APN Digital, and he now leads Advertising Product and Operations for New Zealand’s largest website – Trade Me. Hayden doesn't only talk advertising, he gets down and dirty with ad servers having considerable hands-on technical experience with several leading ad products. Outside of work, Hayden is kept busy by his kids - a doberman, a bombay, an australorp, and a leghorn.



Tracy Lee

Tracy is Ethiclee's Design Extraordinaire. After spending 10 years as Design Director at Dashwood Design, where she created iconic brands, such as Fonterra, NZX, Genesis Energy and Fletcher Building and having won numerous awards for her work in New Zealand and overseas, Tracy decided to have a change of lifestyle and now spreads her time working as a Graphic Design Tutor at Yoobee School of Design and working on freelance projects. She now chooses to work on brands that resonate with her, from a business and ethical point of view and finds the demands of tutoring in her chosen field to be more than enough to keep her passionate about graphic design.

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