Ethical Shopper

Ethical Shopper

Go Veg Kit


Considering going veg but you’re not quite sure how to get started? This handy starter kit may be just what you need!

These kits by SAFE are filled with delicious recipes, helpful tips and informative ways to live a healthy and compassionate lifestyle. They also make great gifts for others.

Choosing to Go Veg is a very positive thing for animals, yourself and for the environment - so why wait another day?

Order your starter kit today.


  • Starter Guide

    Designed to help kick-start your new lifestyle.


  • Recipe Book

    Contains over thirty animal-friendly recipes, including starters, soups, main courses and desserts.

  • Nutrition Chart

    To help your understanding of veg nutrition, this handy and attractive wall chart will show the way.


  • Badges

    So you can wear your heart on your sleeve... or your bag.

  • Stickers

    To spread the great news!

  • Fridge Magnets

    An encouraging reminder every time you open the fridge of all the lives you are saving.

  • Heroes Poster

    Check out other New Zealanders making a huge difference for animals.

About SAFE

Since 1932 SAFE has been New Zealand's leading animal protection organisation, defending animals against cruelty and abuse. We strive to make significant improvements to the lives of animals by raising awareness, challenging cruel practices and changing attitudes.

SAFE is a non-profit charitable organisation funded by the good will of the community.

Go Veg is SAFE’s new initiative encouraging and empowering people to adopt a positive lifestyle- for the animals, for the environment and for ourselves.

Take the 30 day veg challenge

Learn more at

View the full SAFE range on Ethical Shopper.


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Gift Wrapping for $4.50

All gift items are beautifully wrapped in premium recycled matt brown gift wrap with an organic fair trade hemp twine tie before being securely packaged for delivery.